LANDING: Landing or Offer Pages (R)

A “Landing Page” or “Offer Page” outlines your ‘thing’ so that people know what it is. Here’s what you’ll be able to download below to help you create your Landing Page or Offer Page: Anatomy of a Landing Page Cheatsheet (1 page): It’s a...

TEASERS: Video Teasers (I)

This is a fun homework exercise from the original “Hip Harp Toolkit” – give it a try! Create a Video “Advertisement” for your program, like the kind of cheesy adverts they have for song compilations, with contrasting musical clips.  You can really...

MISTAKES: Famous Mistakes in Promoting (I)

OK .. these aren’t really famous … they’re just my mistakes. It’s soooo easy to make mistakes of omission in telling your story. I’ve made posters that include everything except my name! Just recently, I printed 1000 cool postcards for my Fall 2013 shows: If you...

WHOM: Promoting TO WHOM? Your Contact List(s) (I)

Unless you’re playing on the street and don’t really want an audience, or you’ve been hired out of the blue to play background music for a private party, you’ll need to connect with people before your performance. This means you will have to build a contact list. Your...

ADVANCE: Advance Sheet Info (I)

This is a 4-page document going over what you would discuss in a phone call when you’re “advancing a gig” – sometimes we do it in email form. Download the document here or by clicking on the image...

HELPER: Harp Helper Outline (I)

This is a detailed document which will give you an idea of what happens tech-wise in my shows-i.e. what will happen at a gig and a bit of background into how we prepare. Download it here or by clicking on the image below: