PHASE ONE: I experience art.

Yesterday the whimsy … and sometimes the cutting truth of the images.

I wanted to share the slideshow, but couldn’t find the original based on the link at the end of the video.

I finally found it as a download on Lydia Franzke’s  website.  But that took some searching, and before I landed there, I stumbled on a Pinterest Street-Art page with many of the same images.

And I discovered a huge difference.

Pinterest showed me a page of found-images. Click on one and you see it larger, with distracting “Like This,” “Tweet this” “Here’s who already liked this,” messages surrounding it.

But in the slideshow, each image filled my screen, and in the journey from one to the next, I became lost, and I was moved.

Pinterest is an amazing resource. Maybe Lydia Franke even found her slideshow images there – but it’s an aggregate. It collects and points to things. It isn’t meant to be art itself.

Lydia’s slideshow was curated.  Same images, completely different experience. The creator made choices about what to include and the order I’d experience them in.

And I realized that curation is an artistic endeavor, using an artist’s eye and hand. And it takes you on a journey … in this case, of other people’s art.

PHASE TWO:  I want to share it.

So, I wanted to share Lydia Franke’s slideshow, not via email, the way I’d gotten it, but via Facebook.

And I couldn’t!  It seems that Facebook won’t upload powerpoint.

Aha …

Making art is one thing.  Making art sharable via social media is its own craft.

Some artistic formats can be shared and some can’t.  And when we share art over the internet, we need to follow the rules of each sharing platform.  We also need to know which formats the audience is most likely to accept.  Powerpoint? No.  Images, yes.  Videos, yes – the shorter the better.

Is that obvious? Probably to most. But a lightbulb moment for me.

Is it a big deal?  I’d call it a small deal with big consequences.  

It means that if I want to share the experience of Lydia Franke’s slideshow with my Facebook audience, I’d need to convert the medium to video, a commonly sharable social medium.

In fact I did convert the powerpoint to video but the impact isn’t the same. The images don’t fill the screen.  The time spent on each is dictated.  You don’t get lost in it the same way.

So …if you want to watch it like I did download it  here:

Powerpoint isn’t a popular format, but in this case, it was artistically powerful.

p.s. if I have aggregation and curation wrong … please correct me in the comments!  Moments of revelation don’t always correlate exactly to reality.

p.p.s. There are also all kinds of other issues I didn’t mention here – but thought about, like who made the FIRST generation art (the street art) and who made the SECOND generation (the photos of the street-art in context), how to credit the THIRD generation artist without altering her slideshow, which would make me the FOURTH generation ….

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